March 21, 2022

Onward snags seasoned VP of Sales before heading into another year of rapid growth.

Written by: Macy Krebs


We’re excited to announce a new addition to Onward’s sales team, Mike Cornelius, as we plan for another year of rapid growth in 2022. 

Mike will join us as Onward’s first Vice President of Sales. Onward is a freight marketplace that connects retail stores to underutilized trucks already on the road. We’re currently partnered with 75 retail stores across six states and are actively looking to forge new partnerships with retailers. 

About Mike Cornelius

Mike Cornelius brings over a decade of experience to the role. Most recently, he served as Senior Director of Business Operations at GoSite, a Series B SaaS company working with small business owners. Prior to GoSite, Mike was the Director of Enrollment Operations at Guild Education focusing on sales and customer service organizations through immense growth. He scaled employee headcount by 10x while increasing revenue by 100x during his three-year tenure at the company. Additionally, Mike built and scaled mid-market and enterprise sales teams during several years at Yelp. Through the course of his career, Mike has already been part of three liquidity events for the private companies he has helped build.

“I'm thrilled to be joining the Onward team at this critical stage,” said Mike Cornelius. “It's impressive to see the adoption rates that retailers and carriers are already demonstrating in a Seed Stage product. I look forward to working with the talented engineers, sales, and operations teams that are already responsible for thousands of efficient, high-quality deliveries through the platform. I’m grateful for the opportunity to leverage my sales, operations, and all-things-scaling-startups expertise to contribute to the next phase of Onward's growth.”

“Our team is extremely excited to welcome Mike Cornelius to Onward! Building the foundation and team necessary to hyperscale is critical for our next stage of growth. Mike has a proven track record of doing this during his career and we are confident in Mike’s abilities to do the same for Onward. As our team continues our expansion into new cities, we couldn’t imagine a better person to lead Sales and Client Success,” said Grafton Elliot, Founder and CEO of Onward.

The Road Ahead

In 2021, Onward made leaps and closed an oversubscribed $4.7 million seed funding round led by Range Ventures and Matchstick Ventures, as well as follow-on investments from Springtime Ventures and others. The company intends to use the funding to strengthen the marketplace, build out its SaaS platform, and expand the sales team with the goal of entering 15 states by the end of 2022.

About Onward 

Onward is a freight marketplace that connects furniture and appliance retail stores to underutilized trucks that are already on the path to their destination. Some of Onward’s partnerships include Slumberland Furniture, Bassett Furniture, Woodley’s Fine Furniture, Element Home, and The Tile Shop. Onward is headquartered in Denver. Under the leadership of CEO and Founder Grafton Elliott, the company has quickly become one of the fastest-growing tech startups in 2021 and is continuing the trend this current year. It’s backed by Techstars, an operational investor who can help accelerate startup companies. For more information and to get started, visit us online at Download the Onward app on the App Store to conveniently claim new loads on the road. 

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